At Cockrell our aim is to make the printing process as easy as we can for customers. The best way to make that possible is by making sure we provide our customers with the information they need to get their product printed fast! We have put together a series of frequently asked questions. This week we are focused on Portal.

Do you ever find yourself spending your valuable time collecting quantities and addresses to send the latest packet of materials out? Do you ever get tied up in editing lines of contact information in a file before it can be distributed? If this is you, then you will benefit from having an on-demand print portal at your disposal.

Exhibitions and conventions can help you position yourself as an expert resource in your industry. There will be expenses involved in taking part of conferences but think about it as an investment because the results will benefit you on both personal and professional level. Getting ready for your trip to the convention center requires you to do a lot of planning.

Brands are delicate entities that require proper nurturing in order to blossom to their full potential. How do the great brands become great? Why does one franchise brand falter while the other gains enviable traction in a given region?

Brand marketing can seem like a nebulous world to business owners and franchisors — an abstract concept with value that is difficult to quantify. Even so, if any organization is going to execute successful marketing tactics and expand brand awareness, they must be completely in tune with their own brand position.