Yesterday, a couple hundred thousand viewers tuned in to watch the much awaited Apple Event, a yearly presentation where Apple unveils its new iPhone and other products.

Apple didn’t fail to surprise its fans. The three new iPhones —XS, XS Max and XR— are better, smarter and, of course, a tad more expensive than any other smartphone. What had iPhone users gasping during the live stream was the new A12 Bionic chip, which will let the iPhone camera continue to be the most popular camera in the world.

The new iPhones feature a 12 Megapixel wide-angle camera, which takes effortlessly professional photos. Users don’t need to be experienced in photography to produce beautiful photos anymore.

Not only this, but the chip also allows the Portrait Mode to have an advanced bokeh and depth control effect. What this means is, if you take a photo on Portrait Mode, you can edit the depth of the background and leave it as blurry or as clear as you wish.

So what does this mean for your business?

You don’t have to be a pro to take pro photo. Just find the right angle and the camera will take care of lighting, image stabilization and much more. Snap a photo quickly and let the smart chip work its magic by automatically choosing the effects that will produce the best version of your photo.

Do you rely on free stock photos? Are you tired of the limited quantity of these available online? Snapping original and polished content with such an advanced camera will be a breeze.

Product shoots and website photos have never been easier, as the new camera promises extremely high quality photos. So high TIME magazine featured a photograph for its cover shot on an iPhone. Apple even started a hashtag —#ShotOniPhone— that became popular very quickly.

Soon, small business owners will stop relying on professional photographers and stock photos and take on the photography job themselves, as they now have the right assets at their fingertips.