branding — Blog — Cockrell Enovation

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branding

How Much Is Poor Brand Consistency Really Costing You?

How Much Is Poor Brand Consistency Really Costing You?

You may not realize it, but poor brand consistency WILL cost you. Poor brand consistency costs you valuable time, resources and can even add up to a bad customer experience. If that wasn’t enough, poor brand consistency, in many ways, can lead to the free reign of your franchise by your franchisees and poor franchise development and sales.